Built for Men Who Don’t Have Time to Screw Around
No Excuses. No Gimmicks. Real Results.
I’m Coach Bill Fountain.
Husband. Father. Coach. Business manager. Founder of ApexFit Performance.
I’ve spent over 25 years pushing through setbacks, injuries, and the kind of pressure that breaks most men. I know what it’s like to fall off track—and what it takes to come back stronger.
That’s why I built ApexFit—for guys like me who are done with excuses and ready to take full control. Everything here is forged from real-world experience and backed by discipline, not hype. No gimmicks. No fluff. Just results.
I hold multiple certifications through NASM, including personal training, nutrition coaching, weight loss, behavior change, and bodybuilding & physique coaching — even women's fitness, youth exercise, and speed & agility coaching — so you’re not just getting motivation, you’re getting real expertise backed by fitness & nutrition science and evidence-based practice.
Whether you want to learn the process or follow a custom plan that lays it all out, I’m here to get you moving in the right direction.
The Iron Standard - Real World Fitness & Nutrition Blog
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WHY YOU’RE STILL FAT DESPITE LIFTING WEIGHTS
You train hard. You lift heavy. But the gut’s still there. Here’s the brutal truth about why you’re stuck — and exactly how to fix it without wasting more time.
WHY YOU’RE STILL FAT DESPITE LIFTING WEIGHTS
You train hard. You lift heavy. But the gut’s still there. Here’s the brutal truth about why you’re stuck — and exactly how to fix it without wasting more time.
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SHOULD YOU LIFT HEAVY OR GO HIGH REP? TACTICAL STRENGTH RULES FOR MEN 30+
Too many men still wonder if they should lift heavy or stick to high reps. The truth? You need both — but you need a plan. Learn how to cycle...
SHOULD YOU LIFT HEAVY OR GO HIGH REP? TACTICAL STRENGTH RULES FOR MEN 30+
Too many men still wonder if they should lift heavy or stick to high reps. The truth? You need both — but you need a plan. Learn how to cycle...
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SUMMER STRENGTH TRAINING PLAN FOR YOUNG WARRIORS
Summer’s not a break for your kid’s potential. Here’s a no-BS strength training plan you can run at home to keep your young athlete ahead of the pack — and...
SUMMER STRENGTH TRAINING PLAN FOR YOUNG WARRIORS
Summer’s not a break for your kid’s potential. Here’s a no-BS strength training plan you can run at home to keep your young athlete ahead of the pack — and...
